Kaylie Caswell is a Portland-based apparel designer and creative professional specializing in narrative-driven collection development, textile storytelling, apparel graphics, and lifestyle product design. Her work bridges original artwork, print development, garment design, and product execution, translating emotional and visual storytelling into cohesive apparel and lifestyle collections.

She is the founder and creative director of House of Caswell, an advanced contemporary apparel brand rooted in Artful Nostalgia. Through original pastel artwork, print systems, color development, and silhouette design, she creates emotionally resonant collections that reinterpret memory, heritage, and vintage visual culture through a modern lens. Her process combines traditional artistic practices with CAD development, CLO3D visualization, and apparel product development workflows.

Alongside House of Caswell, she spent the past decade co-leading the creative direction and merchandise development of a globally recognized music-driven lifestyle brand, overseeing apparel graphics, product storytelling, merchandise systems, and cross-category collection development for an audience of over 100K followers. Her work spanned menswear, womenswear, accessories, soft goods, and lifestyle product, balancing creative identity with fast-paced product execution and direct-to-consumer launch strategy.

She also works in apparel design and product development at Teri Lingerie, where she supports seasonal assortment development through graphics, CADs, print layouts, fittings, strike-offs, lab dips, factory communication, and cross-functional collaboration.

Her background combines artistic direction with hands-on product execution, with a particular focus on emotionally resonant apparel, textile-driven storytelling, color systems, and cohesive lifestyle product worlds that balance creativity, craftsmanship, and wearability.

Explore House of Caswell: houseofcaswell.com